Lead Label

API Explorer (2.0.0)

The entire API V2 documentation is interactive and can be tested here. To the right side of every endpoint you will see a box with an example request. You can click on the "Try it" button to send a request to the server right from the docs. You will need to provide an API key by clicking the ApiKeyAuth_token blue text.

Servers

Instantly API Server

https://api.instantly.ai/

Mock server

https://developer.instantly.ai/_mock/api/v2/

Analytics

Endpoints related to analytics

Operations

Account

An email account that can be used to send campaigns

Operations

Campaign

A campaign that can be sent to a list of recipients

Operations

Email

A campaign email, a reply, a manually sent email, or any other email that's visible in the Unibox

Operations

Email Verification

A single email verification

Operations

Lead List

A list used to store leads

Operations

Inbox Placement Test

An inbox placement test

Operations

Inbox Placement Analytics

Analytics data for individual emails in inbox placement tests

Operations

Inbox Placement Blacklist & SpamAssassin Report

Report data for an inbox placement test

Operations

API Key

Operations

Account Campaign Mapping

Operations

Lead

A lead entity representing an individual lead

Operations

Background Job

A background job that can be used to perform long-running tasks

Operations

Custom Tag

A custom tag for organizing and categorizing accounts and campaigns. You can use them as filters in apis that list accounts and campaigns.

Operations

Block List Entry

A blocked email or domain

Operations

Lead Label

A custom label for categorizing and managing leads

Operations

Workspace

A workspace entity representing a workspace

Operations

Workspace Group Member

A member of a workspace group. You can use the endpoints within this entity to manage the members of a workspace group.

Operations

Workspace Member

A member of a workspace with associated user details

Operations

Campaign Subsequence

A subsequence entity representing a follow-up sequence

Operations

Audit Log

Audit log records for tracking system activities

Operations

Schemas

Block List Entry

A blocked email or domain

idstring(uuid)read-onlyrequired

Unique identifier for the block list entry

Example: "01976686-a5e0-7aec-8f6b-ccf14e1422c0"

timestamp_createdstring(date-time)read-onlyrequired

Timestamp when the block list entry was created

Example: "2025-06-12T23:43:09.792Z"

organization_idstring(uuid)read-onlyrequired

Organization ID that owns this block list entry

Example: "01976686-a5e0-7aec-8f6b-ccf264c51625"

bl_valuestringrequired

The email or domain to block

Example: "example.com"

is_domainbooleanread-onlyrequired

Whether this entry blocks an entire domain

Example: true

{
  "id": "01976686-a5e0-7aec-8f6b-ccf14e1422c0",
  "timestamp_created": "2025-06-12T23:43:09.792Z",
  "organization_id": "01976686-a5e0-7aec-8f6b-ccf264c51625",
  "bl_value": "example.com",
  "is_domain": true
}

Lead Label

A custom label for categorizing and managing leads

idstring(uuid)read-onlyrequired

Unique identifier for the custom lead label

Example: "01976686-a5ed-7e30-a06e-01c684a03a28"

timestamp_createdstring(date-time)read-onlyrequired

Timestamp when the custom lead label was created

Example: "2025-06-12T23:43:09.805Z"

created_bystring(uuid)read-onlyrequired

User ID of the creator of this label

Example: "01976686-a5ed-7e30-a06e-01c74ff93093"

organization_idstring(uuid)read-onlyrequired

Organization ID that owns this custom lead label

Example: "01976686-a5ed-7e30-a06e-01c8cbb2e238"

labelstringrequired

Display label for the custom lead label

Example: "Hot Lead"

interest_status_labelstringrequired

Interest status label associated with this label

Enum Value	Description
positive	Positive
negative	Negative
neutral	Neutral

Example: "positive"

interest_statusnumberread-onlyrequired

Interest status associated with this label. This is generated automatically by us.

Example: 1

descriptionnull or string

Detailed description of the custom lead label purpose

Example: "Used for marking high-priority leads"

use_with_ainull or boolean

Whether this label should be used with AI features

Example: false

{
  "id": "01976686-a5ed-7e30-a06e-01c684a03a28",
  "timestamp_created": "2025-06-12T23:43:09.805Z",
  "created_by": "01976686-a5ed-7e30-a06e-01c74ff93093",
  "organization_id": "01976686-a5ed-7e30-a06e-01c8cbb2e238",
  "label": "Hot Lead",
  "interest_status_label": "positive",
  "interest_status": 1,
  "description": "Used for marking high-priority leads",
  "use_with_ai": false
}

Workspace

A workspace entity representing a workspace

idstring(uuid)read-onlyrequired

Unique identifier for the workspace

Example: "01976686-a5f5-7a6c-9dd9-75cd848cccce"

timestamp_createdstring(date-time)read-onlyrequired

Timestamp when the workspace was created

Example: "2025-06-12T23:43:09.814Z"

timestamp_updatedstring(date-time)read-onlyrequired

Timestamp when the workspace was last updated

Example: "2025-06-12T23:43:09.814Z"

ownerstring(uuid)required

User ID of the workspace owner

Example: "01976686-a5f6-7621-8673-49396c8345fb"

namestringrequired

Name of the workspace

Example: "My Workspace"

plan_idnull or stringread-only

Plan ID for workspace

Example: "pid_hg_v1"

add_unsub_to_blocknull or boolean

Whether to add unsubscribes to block list

Example: false

default_opportunity_valuenull or number

Default value for opportunities

Example: 250

plan_id_leadfindernull or stringread-only

Plan ID for leadfinder

Example: "pid_lf_ls_v1"

plan_id_verificationobjectread-only

Plan ID for verification service

org_logo_urlnull or stringread-only

URL to workspace logo

Example: "https://example.com/logo.png"

org_client_domainnull or stringread-only

The domain for the white label agency mode

Example: "example.com"

plan_id_crmnull or stringread-only

Plan ID for CRM

Example: "pid_crm_v1"

plan_id_website_visitornull or stringread-only

Plan ID for website visitor tracking

Example: "pid_wvw_v1"

plan_id_inbox_placementnull or stringread-only

Plan ID for inbox placement

Example: "pid_ip_v1"

{
  "id": "01976686-a5f5-7a6c-9dd9-75cd848cccce",
  "timestamp_created": "2025-06-12T23:43:09.814Z",
  "timestamp_updated": "2025-06-12T23:43:09.814Z",
  "owner": "01976686-a5f6-7621-8673-49396c8345fb",
  "name": "My Workspace",
  "plan_id": "pid_hg_v1",
  "add_unsub_to_block": false,
  "default_opportunity_value": 250,
  "plan_id_leadfinder": "pid_lf_ls_v1",
  "plan_id_verification": {
    "quantity": 5,
    "product_id": "pid_verify_v1_monthly",
    "timestamp_updated": "2024-07-22T05:56:58.667Z"
  },
  "org_logo_url": "https://example.com/logo.png",
  "org_client_domain": "example.com",
  "plan_id_crm": "pid_crm_v1",
  "plan_id_website_visitor": "pid_wvw_v1",
  "plan_id_inbox_placement": "pid_ip_v1"
}